There is an old saying in racing that every team owner knows and it goes like this “All you have to do to make a small fortune in racing is start with a large one.” Three Wide Life is about the people in racing and ultimately this series of articles will highlight many different drivers, owners , sponsors as well as bring different views to the table regarding the best way to get a driver to the top of the professional racing world and keep him there. I will talk about the money as well as the connections required to get to the top and stay there.

I am going to explore everything it takes to get a driver to the elite level of the NASCAR big three, to do this I will look back only at the last two decades as before that it was entirely different. I will delve into not only the driving, but the business of development, why it is so unforgiving and literally creates more flameouts than successes . This is the part that involves, millionaires, billionaires and massive corporations such as GM, Ford, Toyota and Dodge.