Three Wide Life is the first nationally syndicated motorsports program designed specifically to meet the needs of die-hard and the new "evolving" race fans, as well as sponsors of NASCAR teams and drivers.
For years race fans have been asking for real behind the scenes content that they can't get anywhere else. Three Wide Life delivers informative and educational human interest stories about racers and racing in a way that can not be duplicated. Three Wide Life cuts to the core of true racing fans, whether stock car, open wheel, dirt or anything in between.
Sponsors and advertisers have a unique opportunity to partner with Three Wide Life in two very important ways:
1) Show and web integration -Three Wide Life allows for advertising, branding and sponsorship using show entitlement and associate positions as well as episodic sponsorships, product placement and integration.
2) Market strength participation - Since Three Wide Life is distributed nationally via market syndication, each show partner has the opportunity to develop national or market-specific communication and promotional campaigns through the show's format.
We have broken the code of the nations hottest sports property. Three Wide Life is more than just a show, it is a business model unlike any other sports program on television built around the hottest brand friendly sport.
Entitlement Rights are available for Fall 2007 and Spring 2008.
Notes:
-Market Reach: 2007 -70% National markets / 2008 -85% National markets.
-Nationally distributed by MGM Studios Syndication.
-FCC Friendly. HD format. Meets educational & informational requirements.
-Fall ‘07 -13 Originals / Winter ‘07-'08 -Re-runs / Spring ‘08 -26 Originals.
-Our target audience:
-Teens (13 -18) -Content: Informative, Kids in Racing & Careers into Racing
-Avid Fans (35m adults) -Content: People and Tech-talk; Behind the Scenes
-New NASCAR Fans -Content:The "ins & outs" of racing -Informative, Tech