“3 Wide Life” Lands iRacing.com as Presenting Sponsor

FOR IMMEDIATE RELEASE:

Charlotte, NC
October 20, 2009.

3 Wide Life, the number one aired motorsports show in the country, has secured iRacing.com to be its presenting sponsor for 2010 as 3 Wide Life Powered By iRacing.com.

3 Wide Life’s Co-Owner and Executive Producer Ryan Kurek is confident that the partnership will yield strong return for both iRacing.com and 3 Wide Life. “First and foremost, we are thrilled to partner with iRacing.com” said Kurek. “We worked closely with their leadership team to develop a balanced and targeted platform. Any asset that could positively influence their business was utilized. I believe this partnership will elevate our program as the premier motorsports show in the country.”

“The audience for 3 Wide Life is made up of enthusiastic fans looking for ways to get closer to their favorite sport, auto racing,” said Tony Gardner, President of iRacing.com. “We are impressed with the format and the direction of the show and find it an excellent fit for us. As title sponsor we’ll be in a good position to communicate our message – that iRacing is a fun, accessible and affordable way to get closer to the action – to this large group of motorsports enthusiasts.” iRacing.com was founded in September of 2004 by racing game pioneer Dave Kaemmer and John Henry, principal owner of the Boston Red Sox and co-owner of Roush Fenway Racing.

Nationally syndicated in more than 65 million homes, 3 Wide Life garners a million plus viewers a week with a unique behind-the-scenes look at everything and anything racing. Featuring grassroots to superstar racers, team owners and personnel, engineering and technology, and everything in between, 3 Wide Life provides real racers and die-hard fans content they cannot get anywhere else. “3 Wide Life is real racing topics” explains Producer Parker Williams. “We have a strong following because we expose the nuts and bolts of racing, the culture and its people.” In-depth interviews with Tony Stewart, Kyle Busch, Kasey Kahne, Dan Weldon, and John and Ashley Force are just a handful of racers that have been featured on the half-hour motorsports show.

LVRG Marketing & Media which is also owned by Ryan Kurek who serves as its CEO, developed and negotiated the partnership between 3 Wide Life and iRacing.com.